CREDITS LIST
SOCIAL MEDIA
ROLE/ SOCIAL MEDIA PRODUCER
GREAT AMERICAN FAMILY NETWORK
An Accidental Arctic Christmas
NETFLIX UK
Geek Girl (Season 01)
HALLMARK CHANNEL
True Justice: Family Ties
Paging Mr. Darcy
'Twas The Night Before Christmas
INDEPENDENT PRODUCTION
Stitches
Stay Magical
ROLE/ FIELD PRODUCER
SYFY / CRAVE CANADA
Surreal Estate (Season 03)
HALLMARK CHANNEL
Family History & Mysteries: Buried Past
HALLMARK CHANNEL
'Twas The Night Before Christmas
THE RESULTS
My Role
Social Media Producer
Platform
TikTok
The Brief
Capture and edit promotional social content following a provided shot list for the film's social rollout.
What I Did
I researched trends related to the film's theme and connected one to the script, then pitched the concept to the team. They gave me the green light to film and edit it independently.
The original TikTok idea I pitched hit 194K views - outperforming every other piece of Hallmark social content released that month.
194,000+ Views
TVOKids
Polkaroo!
THE RESULTS
My Role
Digital Media Editor & Story Developer
Platform
YouTube / TVOKids Digital
The Brief
Develop 5 new short-form videos for the "Polkaroo!" brand using only existing footage from 52 episodes across two seasons (no new filming). Each piece needs its own completely new and educational narrative and a specific early-learning focus for ages 3-6.
What I Did
I went through all 52 episodes and identified usable moments I could recombine into entirely new stories; pulling shots of different characters from unrelated episodes to build scenes that never existed in the original footage. Each of the 5 videos was built around a distinct learning concept: social-emotional ("4 Muffins with Friends"), vocabulary ("I Spy Words"), numbers ("I Spy Numbers"), and sensory skills ("Looking for Hudson"), among others. I developed every concept in direct consultation with early childhood education consultant (Penny Patrician, PhD) ensuring the story worked narratively while still hitting the right educational target for the age group. My research-first process is why every piece was approved on the first pass.
Built 5 entirely new short-form narratives from existing footage across 50+ episodes. Every concept was approved as highly educational on the first pass by Dr. Penny Patrician, a former Executive Superintendent and education consultant at the University of Toronto.
5 Digital Media Components
STILLGOOD FILMS
Building an Original Brand Voice from Zero
THE RESULTS
Built Stillgood's entire Instagram from scratch - generating 7,472 views and reaching 1,803 accounts in 90 days, with the top-performing reel hitting 1.6K views in only 48 hours. That content directly converted into Stillgood's first 12 paying students within 3 months of campaign launch.
0 to 7,400+ Views in 90 Days
My Role
Marketing Specialist, Content Strategist & Video Editor
Platform
Instagram
The Brief
Conceive, create, and distribute original content for a brand-new filmmaking education company with no existing audience or customer base. Establish a clear, authentic voice from the very first post and turn that audience into real enrollment.
What I Did
I built Stillgood's entire brand identity and content strategy from scratch by developing the visual style, tone, and voice before a single post went live. Every piece of content was conceived, filmed, edited, and posted by me, with a focus on creating an aesthetic that felt distinct and consistent across the feed. I also built a custom Instagram post generator tool to keep content output consistent as the brand grew, and I actively track post performance to adjust what I create next.
PERSONAL BRAND
Building an Original Brand Voice from Zero
THE RESULTS
My Role
Content Strategist & Video Editor
Platform
Instagram / TikTok
The Brief
Build and maintain a community/audience around my filmmaking journey and process. Share behind-the-scenes, creative decision-making, and the realities of independent production. Establish expertise, credibility, and connect with other creators and industry professionals.
What I Did
I constantly monitored trends and active online conversation topics, found a way to connect them to my own experiences and created content accordingly. I also researched and engaged with similar individuals and organizations to employ cross-audience engagement and visibility. I maintained consistent engagement with comments and followers as needed.
Steady growth on Instagram from 1.2K followers to 3K in 12 months. Successfully activating niche TikTok trends yielding high visibility ranging from 2K to 30K views consistently.
Steady 2.5x Follower Growth & 14,700+ Likes + 150,000+ Views
SYFY / CRAVE CANADA
Surreal Estate (Season 03)
THE RESULTS
My Role
Field Producer & Behind-The-Scenes Interview Director
Platform
Instagram
The Brief
Capture behind-the-scenes content and cast interviews to support SYFY's social promotion of the series; vlog-style footage, B-roll footage, pictures, and sit-down cast interviews.
What I Did
I ideated and pitched the B-roll and content concepts, hired and directed the crew, and captured social-first vlog-style footage on set. I also set up and conducted sit-down interviews with the cast, framing each shot and asking the questions myself. The interview content was posted directly on SYFY's official Instagram.
Sit-down interviews with the show's two lead actors, Tim Rozon (Wynonna Earp, Schitt's Creek) and Sarah Levy (Schitt's Creek), plus behind-the-scenes videos - earning over 3K likes and 50K views combined.
Original Content with 3,000+ Likes