ABOUT ME
Hi, I'm Deena. I'm a filmmaker and social media producer from Bahrain, based in Ottawa, ON.
12 years ago I was a freelance content creator while studying International Logistics Management, I spent a few years coordinating manufacturing projects, and then left the corporate world to pursue film full time. I then got my M.A. in Film & Television at SCAD as a Fulbright Scholar, and ten years later I've directed, edited, and produced award-winning short films, documentaries, and music videos, with my work screening at TIFF Lightbox and the Toronto Arab Film Festival, field produced promotional content for Netflix, Hallmark, and NBC Universal, and edited for CBC's Creator Network - including "Good Nose," which won an RTDNA Award.
Somewhere along the way I found out I'm just as obsessed with the social side of storytelling as I am with the film side. At GAPC Entertainment I grew the brand's social engagement across multiple channels (Facebook, YouTube, Instagram, and TikTok) by 800% in just six months. As a social media producer on a Hallmark movie, I pitched my own idea in addition to their socials brief - it ended up hitting 194K views and outperforming everything else that month.
I'm the founder of Stillgood Films, where I teach filmmakers how to build instinct, not just technique. Outside of work, you'll find me running (training for a marathon, slowly but surely), re-watching old comfort shows, or volunteering with local Muslim and BIPOC organizations.
If you want to talk film, social strategy, or share some marathon training tips: deena.film@gmail.com.
SOCIALS ENGAGEMENT
Increased by 800%
Grew a brand's engagement across Facebook, YouTube, Instagram, and TikTok in 6 months at GAPC Entertainment.
Grew my Instagram followers by 2.5x over 18 months through consistent, strategically produced content - generating 18,000+ views in the last 90 days alone.
2.5x the Followers
PERSONAL BRAND GROWTH
PITCHING TRENDS & CONTENT
194,000+ Views
Pitched an original idea on top of a Hallmark socials brief for TikTok content. It outperformed everything else that month.
Field produced and edited social media and marketing content for Canadian and international broadcasters.
CBC, NBC, TVOKids, Hallmark, more
TRUSTED BY MAJOR BROADCASTERS
ACHIEVEMENTS
B.Sc., International Logistics Management Bahrain Polytechnic | 2012–2017
Professional Certificate, Global Supply Chain Wayne State University | 2013–2014
M.A., Film and Television Savannah College of Art & Design | 2019–2020
EDUCATION
Fulbright Scholar (2020)
RTDNA Award Winner, Best Audiovisual Storytelling (2024)
CMPA Producers Mentorship (2021, 2022)
CILT (Chartered Institute of Logistics & Transport) Certificate (2017)
SKILLS
SOCIAL MEDIA Content Creation, Trend Identification, Pitching & Concept Development, Pop Culture & Film Knowledge, Audience Engagement, SEO, Website Design, Campaign Strategy, Social Strategy, Editorial Calendar Management, Performance Analytics, Cross-Team Collaboration
SYSTEMS & SOFTWARES Adobe Premiere Pro, Vertical Video Editing, Long-Form Editing, Short-Form Editing, After Effects, Photoshop, AVID Media Composer, DaVinci Resolve, Wordpress, Hootsuite, Canva, Microsoft Office, Quickbooks, SAP, Oracle, Meta Business Suite, AI engines, Slack, Flamingo, Asana, Trello, Frameio
PROJECTS/PRODUCTION Directing, Editing, Field Producing, Production Scheduling, Vendor & Contract Negotiation, Budget Management, Crew & Talent Management, Project Management, Hiring and Orientation